Be Bold. Be Beautiful. Be iN.

iN Fashion is a contemporary Richmond Row boutique that offers unique items for women who want "of the moment" fashion at great prices. New deliveries arrive weekly, so check out our FB page or drop by the store regularly and be inspired.

The health of our staff and customers is first and foremost during these times. Due to the COVID-19 outbreak as we are unable to provide safe distancing within the layout of the store we have moved to an instore layout at Life Styles next door.

Our store

619 Richmond St.
London, Canada



The health of our staff and customers is first and foremost during these times. Due to the COVID-19 outbreak and recent direction from the Prime Minister of Canada we will be closed until further notice.

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Our Designers

Here are some of the leading designers available at iN Fashion this season:

b.young, ICHI, Elan, Garcia, Orange, I love Tyler Madison, up!, Dylan, Dex, Black Tape, Kut Jeans, Tonia Debellis, C'est Moi, Mavi Jeans, Lady J. Republic, Vintage Havana, Bobi, Treska Fashion

Accessories: Lucy the First

Sister Stores

LifeStyles ( is a mini-department store for discerning women who want high-quality, contemporary fashion in a high service environment. The store carries a unique selection of sportswear, suiting, casualwear, occasionwear and coats.

JAS ( is a boutique shoe and accessory store that features the best fashion forward shoes, boots, sandals and handbags of the season. Fun accessories, wallets, scarves, slippers, socks and novelty t-shirts are also available. Our staff can help you put the finishing touch on your look.

Gift Certificates

Our gift certificates can be purchased at iN Fashion or our sister stores LifeStyles Women's Wear and JAS Shoes, and can be redeemed at any of the 3 stores regardless of which store it was purchased from. This is an excellent gift as the recipient has the flexibility to choose where they want to make their purchase! Gift certificates are available in any dollar amount.

Contact Us

Hi! If you want to talk about the latest in fashion, just give is a call or send us an email.


Phone: (519) 663-1143